Between September and November this year, I have four blogging related events to go to. I’m excited and thrilled to be a finalist in the Littlewoods Ireland Blog Awards. I’ll also be at the Irish Bloggers Agency Launch in September, the Women’s Inspire event in October and BloggerConf in November. As you can see, I’m pretty damn serious about blogging. Time to get some business cards! It’s true that if you want to come across as being professional in your field, a business card or two won’t go amiss. Read my five tips for designing business cards that wow, that pop, that make you memorable.
Oh! Look at Me! I’m a Blogger
With the blogger related events lined up in the next couple of months, I want those I meet to remember me and know how serious I am with Over Heaven’s Hill. If you see me, ask me for my business card 🙂 And give me yours! I will have my trusty hole punch and ring binder ring with me gathering your business cards. I want to remember you too.
Designing these Babies
I have always had it in my mind to get flashy new business cards that shout out loud and proud, I’m a blogger, a writer, that I’m available to collaborate.
I spent a lot of time, and then some more time, thinking about how I wanted my fancy, brand spanking new, pretty business cards to look. Then I started designing and wasted a whole chunk of time by scrapping my first fourteen designs and going with number fifteen in the end. Ok, it wasn’t a huge waste of time because through all my revisions I managed to refine, refresh and reorder my design until I felt it was right.
5 Tips for Designing your Business Cards
I’ve put together a few tips for you lovely bloggers who are in the market for your very own blogger business cards. A handy guide on what to remember and what to forget. Read to the end and you will find a discount for your next lot of cards!
Don’t think that you need business cards? Yes, you do. If you want to be seen as professional, if you want to be remembered, treat yourself to a card that says, you’re here and available.
1. Contact Details
- Start with your name.
- Many bloggers hide under anonymity but if you’re interested in spreading the word about your lovely blog, you’ll need to rise up and share your name. If someone wants to contact you they want to know YOU!
- Your Website should be clear.
- Remember that your business card is a ready reckoner for someone who may want to contact you. To contact you, they need to know and like what you do. They will want to see your website and be able to contact you easily enough.
- Your email and phone number up next.
- Make sure your immediate contact details are the focus of your text. Your email and your phone number (if you so wish – not everyone wants to be contacted by phone) should be displayed prominently along with your website.
- You don’t need everything.
- On drafts one to nine I had listed out all of my social media channels with addresses. Yikes. Let’s face it, we bloggers are on everything these days. As you can imagine, the list was long, tedious and ugly. I culled it to my top four and used icons instead of text. Luckily for me, I have used the same username for all social media so threw that at the bottom. Generally though, they will find you once they know you are on social media and use their heads to figure out your handle. Don’t feel obliged to spell it all out. Your initial contact details are the most important.
2. Design – Remember your Branding
- You want your business card to connect to your site.
- Use your logo, branding and the colours associated with your site on your card. Personally, I felt my logo was a tad dry and boring with my logo on the front so added embellishments in my branding colours which I then blended into the design on the front of the business card. Some may say, this is too much and to appreciate the white space. I agree but I also wanted my design to reflect me and be remembered.
- Add a face to be remembered.
- I’m not terribly fond of photos of myself. I debated whether to put a headshot on my business card. I decided to go with a subtle pic of me and A. My logo is me and A so at least I’m somewhat recognisable. Having A on my business card highlights the fact that I’m a parent blogger. Consider adding your headshot or a photo so that you are remembered and easily identifiable should you come face to face again.
- Play around with your design until you find the perfect layout that emphasises you and your brand.
- And don’t be afraid of white space.
Design is all subjective. What one person likes another will hate. At the end of the day you want your card to stand out so that you are remembered. Do you like your card? Does it say what you want it to say? Yes? Great! Be confident handing those babies out.
3. Design – Where? How?
I use Canva to create almost everything and anything. Not only is it fun to use but it’s free too. I credit myself as a bit of a graphic designer having lots of experience designing and producing leaflets, booklets, magazines and websites in my job – as a Librarian, no less 🙂
If you are not confident in designing a business card yourself, Canva have tons of templates you can play around with and get inspiration. But remember, you have designed your own website! A business card is a lot easier. Trust your instincts and get designing!
4. QR Code
A QR Code is a very useful digital icon which you should add to your business card. Quickly zapped, it brings the holder of your shiny card directly to your chosen web site or social media channel.
There are many QR Code generaters on the wonderful wacky web. To create mine, I used QRStuff. Once it’s generated, simply download the image and upload it to your business card design. Et voila!
5. Printing those Babies Up
As I said earlier the quality of your card is a reflection of you. You have created a beautiful, memorable design. Treat that design the way it deserves and have it printed well. Make it durable and strong. I’ve come cross cards that are flimsy, peel or fade. Not a good, long lasting impression.
I was so over the moon when PrintCo contacted me and offered to whip up a batch of my little beauties and I couldn’t be happier. Since I started blogging I have dreamed of having a card that reflected me, my blog and my professionalism and I am proud to say that PrintCo delivered all of that in my sweet little cards. They are printed both sides on 400gsm and are beautifully matt laminated. Aren’t they pretty?
PrintCo is a complete cross-media print and signange company who are based in Dublin and Monaghan. They will print up your pride and joy from €14 (ex vat) for 100, one sided, standard cards. Their deluxe range starts from €44 (ex vat) for 250, one sided cards. They have some great options with embossed, tear proof and fridge magnet cards! Check them out 🙂 You won’t be disappointed choosing PrintCo for your cards.
*** Along with some awesome and helpful tips, this is also a collaborative post. I was offered 1000 business cards from PrintCo – all opinions are completely honest and whole heartedly mine ***